PEARL iZUMi
Responsible for guiding the look and feel of the brand for cycling. Duties include creating brand guidelines, conducting photo shoots, product marketing, advertising, content strategy and creation, trade shows, PR, social media strategy, and budgeting.
PEARL iZUMi HQ Tour
I showcased pro mountain biker Jeff Lenosky giving fans a tour of the PEARL iZUMi head offices, and Jeff did what he is best at - looking cool while riding his bike.
I directed shot locations and stunts and assisted with final edits.
Cycling Secrets
I directed Cycling Secrets where we had four pro cyclists tell our fans about different tips and tricks to help them get better at riding bikes.
Tour de Oui
Tour de Oui is a 21-day cycling challenge during the Tour de France. I directed the launch of this program, which involved blog writing, content creation, and all marketing initiatives.
As a result, we increased signups by 68%, increase our social engagement rate to 5.2%, and created new content that was a hub for the Tour de France for our social users.
Capturing the right image to tell your brand story is key.
