Band Manager | KJUS - November 2022 - Present

Lead brand development for ski, golf, and lifestyle sectors. Craft guidelines, orchestrate photo shoots, execute dynamic marketing, and spearhead compelling DTC campaigns for ongoing market success.

• Lead global marketing efforts and bridge communication between all regions for brand consistency.

• Produce content for all GTM channels: e-commerce, workbooks, DTC catalogs, newsletters, website, social media, PR, and corporate communications.

• Innovate and craft imaginative concepts for photo and video shoots, skillfully weaving in script writing expertise for a seamless creative narrative.

• Strategically curate and manage organic content on Instagram, Facebook, and Twitter, leveraging the advanced capabilities of the later.com platform.

• Collaborate closely with the President to grasp the global vision and strategy of KJUS, crafting a comprehensive Marketing Plan that aligns seamlessly with the brand's objectives.

• Lead weekly meetings with the Marketing and DTC teams to ensure timely project delivery and maintain transparent communication on project updates and development.

• Collaborate with the Product Engineer Team and Product Line Manager to gain insights into upcoming collections, innovations, and products. Develop a comprehensive Go-To-Market (GTM) plan for these initiatives, providing clear leadership to the team to ensure effective execution aligned with the company's mission and target consumer.

Global Brand Marketing Manager | PEARL iZUMi - April 2022-October 2002

Responsible for guiding the look and feel of the brand for cycling. Duties include creating brand guidelines, conducting photo shoots, product marketing, advertising, content strategy and creation, trade shows, PR, social media strategy, and budgeting.

• Directed content strategy for the Tour de Oui, which grew our email list by 68% and achieved a 5.2% engagement rate on social media.

• Work cross-functionally with the digital, PR, and retail teams to implement content strategies.

• Assist the Director of Brand Marketing in reviewing ad assets, campaign launches, and brand guidelines.

• Oversee two direct reports and provide leadership and feedback on projects.

• Assist with PEARL iZUMi athlete, partner, and ambassador program management.

• Oversee all event activation for the cycling brand.

Manager of Marketing | Airhead Sports Group - October 2019- April 2022

Organized over 15 photo and video shoots throughout the country while coordinating shoot logistics, hiring photographers and videographers, scheduling models, managing budgets, and scouting shoot locations.

• Increased revenue by $37M and doubled EBITDA, with primary growth in eCommerce, DTC, and outdoor retailers.

• Increased website traffic by 252% YOY, conversion rate by 54%, and AOV 3X to $175.

• Grew DTC 4,155% from $47K to $2M+ through strategic opt-in marketing promotion, making it the 8th largest revenue stream, 7th most significant margin contributor, and records sales in 2020 and 2021.

• Developed year-long marketing and communication plans that drive revenue globally. Increased email trigger campaign revenue by 78%, which has accounted for over $150K+ in attributed revenue while managing out-of-stock products and overseas shipping delays.

• Lead digital producer for social strategies and email marketing campaigns. Increased social followership and engagement by 32%. Oversee organic, evergreen, and paid social campaigns that drive revenue and KPIs. Increased email campaign and distribution touch by 300%, resulting in $200K+ in new revenue.

• Spearheaded Yukon Charlie's brand strategy launch, including content generation for email and social, media kit, and influencer marketing.

• Worked cross-functionally with the sales, creative, product development, and operations teams to coordinate brand story and guidelines.

Director of Event Presentation | Colorado Rapids - May 2018 - October 2019

Oversaw the direction of Colorado Rapids home matches and owned event series that include A Burgundy Affair Awards Gala, Transamerica Jersey Launch Party, press conferences, and season ticket member events for entertainment, branding, video creation, sponsorship activation, and budget management.

• Worked with Senior Director of Marketing and Creative Services to establish consistent brand messages for game day and event collateral. Oversaw the writing and concept ideation for all Colorado Rapids game day and event scripts, including marketing messages, special recognitions, and sponsorship activations.

• Developed season-long fan experience campaigns that reflected marketing objectives and club initiatives. Oversaw season-long and game-by-game content calendar. Led weekly event briefing meetings to ensure goals were met.

Manager of Event Marketing and Promotions | The University of Colorado | Boulder, CO | August 2015-May, 2018

Event Marketing Manager for CU athletic events. Responsibilities included: game scripting, music content, event production, and sizzle and promotional videos.

• Negotiated contracts, event presence, and brand representation; managed high-profile coaches/athlete relationships across traditional and non-traditional sports disciplines.

• Increased CU football student sales by 43%, resulting in $1.4M in additional revenue. Directed multiple email, TV, radio, social, digital, and communication strategies to promote head coaches and teams while creating content for all platforms and directed concept ideation.

• Collaborated with CU Ticket Office, IMG Learfield Ticket Solutions, Merchandise VP, and analytics team to generate ticket and other ancillary revenue.

• Director of Marketing and Promotions for basketball and football staff, including campaign and branding development, weekly content briefings, campaign recaps, and brainstorming sessions.

Assistant AD of Marketing & Fan Development | The University of Richmond | Richmond, VA | September 2014-August 2015

Oversaw event marketing and production for Richmond Football and Men’s Basketball, including marketing plan development and implementation, budget and financial planning, game scripting, the direction of in-game entertainment, and promotional videos.

• Directed paid media campaigns and branding efforts for football and men’s basketball, including print, digital, social, and email marketing. Created all content and messages to promote team, coaches, and individual players.

• Increased basketball season ticket holders by 9%, making the 2014-15 season an all-time high for ticket sales. Exceeded basketball revenue goals by 29%, a $140K increase for the season.

• Increased football season ticket online renewals from 12% to 78%.

• Managed communication and relationship building with more than three head coaches across a $485K portfolio; Richmond Football, Men’s Basketball, and Baseball, internal Richmond Athletics entities that included: Spider Club, IMG Ticket Solutions, and IMG Sports Properties.

Assistant Director of Marketing & Promotions | The University of Alabama | Tuscaloosa, AL | August 2012-August 2014

Oversaw all event presentation and production for Alabama softball, gymnastics, and volleyball, while managing on-field/court experience for football and men’s basketball. This included game scripting, building timelines, and ensuring games were not oversold.

• Managed all print and digital marketing efforts for volleyball, softball, gymnastics, and track & field that involved sales development, creative marketing, and branding. In addition, I guided the departmental email marketing platform, emphasizing segment creation, content generation, management, and analytics.

• Directed multi-platform campaigns and communication strategies while developing email, TV, newsletters, radio, social, and digital communication strategies to promote head coaches, individual players, and teams.